The Influence of Social Media Cigarette Advertising on Adolescent Smoking Behavior
DOI:
https://doi.org/10.69930/ajer.v3i2.762Keywords:
Advertising, Cigarette, Behavior, Social Media, AdolescentAbstract
Smoking behavior among adolescents remains a serious public health issue in Indonesia. Social media has become a new platform for tobacco companies to indirectly promote their products through engaging content and influential public figures, potentially increasing adolescents' interest in trying cigarettes. This study aimed to analyze the relationship between exposure to cigarette advertisements on social media and adolescent smoking behavior in Banrimanurung Village, Jeneponto Regency. A quantitative research design with a cross-sectional approach was employed. The population consisted of 171 male adolescents, with 120 respondents selected through purposive sampling. Data were collected using a closed-ended questionnaire and analyzed using SPSS software with the Chi-Square test. The results showed a significant relationship between exposure to cigarette advertisements on social media and smoking behavior, with a p-value of <0.001 (<0.05). Exposure to cigarette advertisements on social media is therefore significantly associated with smoking behavior among adolescents in Banrimanurung Village. Increased awareness of smoking risks, stronger family and school supervision, and enhanced health promotion by community health centers are recommended. Moreover, reducing adolescent smoking through stricter digital advertising regulation not only protects individual health but also contributes to reducing environmental tobacco smoke (ETS) exposure in public spaces, decreasing cigarette butt waste — a major source of plastic and toxic pollution — and lowering the overall environmental burden of tobacco production and disposal, aligning with SDG 3 (Good Health and Well-being) and SDG 12 (Responsible Consumption and Production).
References
1. World Health Organization. (2024). Tobacco: E-cigarettes (Questions and answers). World Health Organization.https://www.who.int/news-room/questions-and- answers/item/tobacco-e-cigarettes
2. Khairunniza, E. S. A. N. (2019). Hubungan kebiasaan merokok terhadap penyakit tidak menular. https://bimawa.uad.ac.id/wp-content/uploads/Paper-Seminar-Nasional-9.pdf?utm_source=
3. Worl Health Organization. (2020). WHO statement: a healthy and prosperous Indonesia through raised tobacco taxes and prices. World Health Organization. https://www.who.int/indonesia/news/detail/09-10-2020-who-statement-a-healthy-and-prosperous-indonesia-through-raised-tobacco-taxes-and-prices
4. Sawyer, S. M. ; A. P. S. ; W. D. : P. G. C. (2018). The age of adolescence. The Lancet Child & Adolescent Health, 2(3), 223–228. https://pubmed.ncbi.nlm.nih.gov/30169257/
5. World Helath Organization. (2021). WHO report on the global tobacco epidemic 2021: addressing new and emerging products. https://www.who.int/teams/health-promotion/tobacco-control/global-tobacco-report-2021
6. Sari, S. P., Swatitis, M., Saputri, K., & Budi, S. (2024). Social Media Exposure Towards Asian Youth Smoking Behaviour : A Scoping Review. 12(2), 214–221. Https://Doi.Org/10.20473/Jpk.V12.I2sp.2024.214-221
7. Communication and Digital Affairs of the Republic of Indonesia. (2024). Kominfo tegaskan larangan iklan rokok di ruang digital. https://www.kominfo.go.id/
8. World Health Organization. (2023). WHO report on the global tobacco epidemic, 2023: Protect people from tobacco smoke. Geneva, Switzerland: World Health Organization. Retrieved September 24, 2025, from https://www.who.int/publications/i/item/9789240074639
9. Ramadhona, A ; Farahdilla, ZA ; Mellen, RC ; Najiyati, I ; Padmawati, RS. (2023). Tobacco Related Content Analysis on YouTube: User Engagement Analysis. Journal of Community Health. 9(3). https://doi.org/10.25311/keskom.Vol9.Iss3.1569
10. World Health Organization. (2020). World No Tobacco Day 2020: protecting youth. https://www.who.int/europe/news-room/events/item/2020/05/31/default-calendar/world-no-tobacco-day-2020--protecting-youth
11. Sutrisno, R.Y. (2021). Hubungan Paparan Iklan Rokok dengan Perilaku Merokok Remaja. https://repository.stikes-bhm.ac.id/877/1/1
12. Utari. (2020). Hubungan paparan iklan rokok di media sosial dengan perilaku merokok remaja. https://ejournal3.undip.ac.id/index.php/jkm
13. Wijayanti Sutha, D. (2016). Pengaruh lingkungan sosial (keluarga, guru, teman sebaya, idola, dan budaya) terhadap perilaku merokok remaja. JPK: Jurnal Penelitian Kesehatan, 8(2), 123–134. https://journal.stikvinc.ac.id/index.php/jpk/article/view/152
14. Susanti, N., Al Adawiyah, A., Pratiwi, A., Siregar, N. S., & Inayah, F. (2024). The influence of peer relationships on smoking behavior & drug abuse in adolescents. HEARTY: Jurnal Kesehatan Masyarakat, 12(1), 45–56. https://ejournal.uika- bogor.ac.id/index.php/Hearty/article/view/16706
15. Diana et al. (2021). Studi tentang citra merek, sikap terhadap iklan rokok dan dukungan sosial teman sebaya terhadap perilaku merokok. Jurnal Paradigma. https://ocs.unmul.ac.id/index.php/JParadigma/article/view/5721
16. Sari, S. P., Swatitis, M., Saputri, K., & Budi, S. (2024). Social Media Exposure Towards Asian Youth Smoking Behaviour : A Scoping Review. 12(2), 214–221. Https://Doi.Org/10.20473/Jpk.V12.I2sp.2024.214-221
17. Tandiassang, A ; Ismaniar, NI ; Pongtambing, YS ; Mujtahidah. (2026). The Effect of Graphic Health Warnings on Adolescent Smoking Cessation Intentions and Their Value As ‘Sipakainge’ Among The Makassar-Bugis Tribe. Jurnal Kolaboratif Sains, 9(4). https://www.jurnal.unismuhpalu.ac.id/index.php/JKS/article/view/10450
18. Ismaniar, NI ; Handayani, M; Rahamayani, S. (2025). Analysis The Role of Peer Influence Towards Smoking Behavior Among Adolescent. Pancasakti Journal of Public Health, 5(1), 76-82. https://journal.unpacti.ac.id/index.php/pjphsr/article/view/1646
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Salsabila Syah, Samsiana, Nur Inayah Ismaniar
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
